Thursday 26 March 2015

Rough Cut 3- with text and sound


2nd Rough Cut with audio

Final Advert Print/ 1st Draft Compasion

Draft 1-
 
Final Advert Print-
 
 
From the overall improvements made I feel the critical acclaim stands out and matches the conventions of a farming documentary giving the main picture more of an attraction, drawing audiences in and giving them more information about the film. The conventional green colours help the audience to connect with the overall farming and earthly atmosphere and showing the farming location. The ident of channel 4d makes the advert more realistic for the audience and connects to the conventions of a documentary with the ident being well known for creating documentary shorts for audiences, instantly allowing the audience to establish the genre just from the small information. The typography added allows the audience to understand a clear date of when the film is released and where helping them to understand where to view and when, encouraging them to watch it. The draft one was to brief and didn't give enough information to the audiences to make it easy to establish how to watch the film, making them less excited to watch the film. 
 



Editing: Changing Critcal Acclaim- Advert

From my feedback of changing the critical acclaim to stop the look of unedited and just added. Allowing the audience to connect with the genre of farming life looking at the location and main focus picture that draws the audience in further to the beauty and hard work of farming life.

In order to remove the dark unconventional background on the critical acclaim I had to go on photoshop and use the Magic wand tool to remove the background. Zooming in to the detail helped to ensure I got all the background off to gain a clear finish and look professional for the audience. I had to zoom out a few times to ensure the background was clear and neat for the audience.

Editing: Final draft 1- Advert (Feedback)

picture-------------


I love the layout of this advert as its clear for the audience to understand and imagine a message and understand the importance of the advert to sell the film to the audiences. The text I copied from the actual film where I enlarged and put in the corner to allow the audience to connect with the main focus picture and the title of "Farmlife" making the audience focus on the picture but still clearly see the title. The critical acclaim has been added at the top to allow the audience to connect with the success and high quality of the film, encouraging them to watch the film.


Feedback-
From my overall feedback I gained, I need to make changes such as ensure the background of the critical acclaim blends in with the backdrop of the main focus picture and doesn't show any black background as it looks over edited and just added on. I don't want the audience to become drawn to the critical acclaim more than the main focus picture, allowing the audience to understand the location and character connecting to the genre and traits of farming life. The colours matches the genre and characteristics of a farming documentary, linking to the earthy and pure like presents, drawing the audience in and creating more interest to watch the short. The ident in the corner in small yet clear and helps the audience to understand who disputed the film, connecting to the type of films channel 4 produce, specializing on documentaries.

Editing: Ancillary product- advert: Critical Acclaim


 I wanted to match the conventions of an advert for a film by adding crital acclaim. Not only does this encourage the audiences to view the film but it shows the success in the film, showing the high standard and quality, drawing the audiences in.


I found this picture on Google images, The information about the film isn't important but the critical acclaim at the top really appealed to me as the layout draws viewers in and links to the idea of showing the important information to the audiences clearly. I cropped the acclaim down to hide the rest of the poster and to only show the important acclaim to the audiences. I want to include this in my advert as I felt it would draw the audiences in and encourage them to watch the film.

Editing: Choosen Still for Acelleriy Product- advert


I decided to choose this still because I felt it connected with the conventions of a farming documentary from the location and the mise es scene of the stereotypical features audience can relate to found on a farm. The colours draw the audience in with the depth of field being deep from a small aperture the dark detailed colours encourage the audience to watch the short as it gives more information about the location and surroundings.

Final Double Page Spread/ 1st Draft Comparsion (Feedback)

Before- (Draft 1)
 
 
After- (Final Product)


By listening to the last feedback of my draft I have produced a final ancillary product to clearly advertise and attract audiences to watch my Short. I enlarged the title to standout to viewers and clearly address the audience, encouraging them to watch the short. By deleting the text of 'coming to a cinema near you' helps the audience to become more understanding of where to view the short and see where its distributed. The critical acclaim helps the audience to see the success of the short encouraging them to watch it. Having it in the bottom corner doesn't draw the audience attention from the titles and the main picture, creating interest and connecting to the genre of Farming documentary. The background blends in and doesn't have black around, making it look over edited and unprofessional. By adding text on the right allows the audience to gain more information about the short and gets them more involved with the narrative. Giving them not only a visual look from the picture but information to backup the main focus, making them understand facts and stats on Farming life, giving them more of an insight.

Feedback on Final Product- 
From my overall feedback audiences are much happier with my results and understand where to view the short. The layout is clear and connects with showing the genre of farming to the audience not only through the colours of natural earthy themes such as greens and blues but through the style of font connecting the viewers to the message of farming.

Editing: Double Page Spread- Changing critcal acclaim- Award Winning


I found this critically acclaimed picture on Google images to edit in Photoshop to match the conventions of a farming documentary I wanted to ensure its in the same colour as my newspaper. I saved the picture to my settings and opened it up in Photoshop.

By using the Magic wand tool in photoshop I was able to edit the white background so I just kept the outline of the main focus. Changing the colour to white match the conventions of my newspaper and allows audiences to see the traits from the colours, linking with pure and natural.



I moved the critical acclaim to the bottom right hand corner as I felt it was losing the main focus of the double page spread, the background has been removed as it looks less edited and more professional to the audience. The move allows the audience to see more of the double page spread and understand the location more, linking to the genre and idea of farming traits.

Saturday 21 March 2015

Editing: Double Page Spread- Final draft 1 (Feedback)

 
This is my final draft of my newspaper, I love the colour and the clear focused picture, showing the audience the location and connecting with the main character. Also linking to the connections of genre and farming documentary from the green colours and the country style font shown.




 Feedback-
Katie- The text of 'coming to a cinema near you' implies that the advertisement is for a trailer, giving the audience a wrong message and confusing them on thinking its a trailer. Due to the fact the advertisement is for a Short Film the text shown state a date when the short will be shown on the chosen distributor channel, Channel 4. I love the colours as they show a realistic trait of farm life and connect with the genre of Documentary. 
 
Jade- The text is confusing and makes the audience think the advertisement is for a Trailer not a Short, however I love the critical acclaim as it shows the audience the popularity and allows the audience to see awards that the Short have won, creating interest and encourage audiences to view the film . Maybe change the background to clear to hind the black drop as it creates an unrealistic add and shown its clearly been edited, doesn't blend in to the conventional colours.
 
Megan- I love the main focus picture as I feel it draws the audience into the film and encourages them to watch it. The main picture allows the audience to become connected and understand the mise en scent of the character perhaps connecting to the storyline and narrative of the short. Have you thought about changing the text at the bottom as it doesn't connect with an idea of advertising an short. 
 
Overall action next-
From the clear feedback given I will acted upon changing the text to match the conventions of advertising a short and allow the audience to instantly connect with the advertisement, by changing the text to a channel 4 distributor instead of viewing at the cinema but also giving a date and time to view the Short, making it clear for the audience. I will change the background on the critical acclaim to blend into the background and not look over edited for the audience, making them see the realistic side of the advertisement and professionalism. I will keep the main picture and colour the same as its conventional and allows the audience to connect with the location and main character, encouraging them to watch the Short.    

Friday 20 March 2015

Editing: Double Page Spread- adding Ident

Channel 4 Ident-
Channel 4/4D is known for creating shorts and documentaries for the audiences. I felt it matched the conventions of our short and was a realistic company to choose to dispute our short, instantly allowing the audience to see that the product is a short and a documentary just from the ident. I found the Ident from Google images Channel 4,  I selected this style ident from the other choices because I felt it matched the conventions of a Farming documentary with pure and natural colours, blending well with my background colours, standing out yet not drawing the attention from the main focus of the double page which is the main picture. 
 
After previously researching into Channel 4 ident. I decided to put the ident on my double page spread as it allows the audience to see the distributor of the Short and helps them to connect with the type of films they have produced linking to documentaries and specializing in Shorts. I found this Ident on the Channel 4 website where I then copied it into my double page spread to show the audience who distributed the short.









Editing: Double Page Spread- Adding Text and Picture


 I added the chosen picture to the double page spread ensure the settings were on bleed and double page to match the conventions of a double page spread. I decided to add texts boxes, conventional for a Farming documentary, matching the colours audiences can relate with. I created the text box with transparency effect to make the picture flow with the text box more and to connect with the page, making it blend in more. The text boxes are ready for when I add text (titles) to link with the audience and make it more interesting to view.


Production:Final Main Focus Picture- Double Page Spread

This picture was taken on a Nikon EOS DSLR camera with no filter, Manual mode and a shallow depth of field. When capturing this picture I had to adjust the shutter and aperture to ensure the exposure and depth of field was correct. I wanted the audience to become connected with the main focus of the picture, which is the Farmer character. Connecting the audience with the mise en scene of the Farmer and the conventions that fit with the idea of Farming Documentary, allowing the audience to see the link with the sheep and farmer, perhaps stereotypically showing the relationship between farmer and sheep. I feel this picture will fit perfectly with my main focus picture in my double page spread as it links to the conventions of farming and gives more information to the audience about the location; being rural, instantly connecting to farming and the mise es scene; the sheep and the stereotypical farmer clothes following the traditional traits of a Farmer.


Production: Chosen Stills for Double page spread

Due to being an A-level Photography student I was able to capture picture at our location to use for ancillary products. This allows the audience to connect with the genre and theme of Farming. This allows my ancillary products to hit a high standard linking to my intentions of matching my target audience of young adults and appealing to them. The stills below are some examples of my favorite stills to use for my double page spread and advert. I feel they are effective towards the audience as their conventional to the theme of Farming Documentary. Looking at a range of different pictures helps me select my final main focus for my double page spread.




                    




Thursday 19 March 2015

Research: Anceillery Products- Double page spread research

I decided to look into different double page spreads to help me match the conventions of a double page spread and link to my genre of Farming documentary, instantly connecting the audience with my short and helping me understand a layout.

Looking at a range of different double page spreads helps me to understand the types of layout I can include and help me with the initial production side of the product. I want the audience to feel connected with the film and understand the genre of Farming documentary, linking to the connections of the storyline and helps to encourage the audience to watch the film. The double pages I looked at link to the idea of clear and structured layouts to clear show the main focus to the audience. Telling them about the location and the perspective genre of the film, giving them more information before watching the short. Most double page spreads have a section for text and then a main focus picture to allow the audience to have the informal information but also the versil image on the page. understanding the main focus of the short and the genre. Some are more complex than others, showing the audience more focus images and main information which I find hard to view as the audience want an instant quick viewing where they can establish the genre and short easier. I want to make my double page spread easy for the audience to view and understand the main focus and information before watching the short, creating interest and encourages them to view the short. I feel the colour is a huge impact on creating interest with the audience as it needs to be bright to catch the audience eye but also match the conventions of a Farming style documentary.

Research: Ancillary Products- Double page newspaper spread (Genre conventions)

I researched into different layouts which was conventional for following the traits of a Farming documentary that links to the stereotypical links to farming and where the audience can relate to a meaning, gaining more information about the film;





















The layout shows an earthy and pure feel linking to the genre of Farming and instantly linking the audience to the stereotypical farming location and earthy present. The colours of green and brown show a connection to the genre and linking to an natural feel where the audience can relate to a farm.


This layout is conventional for a farming documentary as it links to the genre due to the bold pictures showing an importance for the audience and allowing them to see a connection to the location which is shown on the film, allowing the audience to gain more information about the film and become more interested in the film.


This layout matches the conventions of a farming documentary due to the bright bold picture allowing the audience to gain information from the picture of the location and stereotypical farm location, due to the main focus being the Tractor. This instantly allows the audience to see the genre and the connections with the genre. The element of the Tractor instantly shows the audience the relation to farming and the stereotypical traits farmer's follow.

Wednesday 11 March 2015

Research: Ancillary Products- Layout

Image on the left page and text on the right-
double page spreads magazines - Google Search

This layout helps the audience to connect with the main image creating interest with the audience as it separates the text from the picture. The picture on the left instantly draws the audience in to the film information and tells them more about the characters. The text is presented in communs in a newspaper style and clearly makes the audience see the clear layout and understand the information more with the clear, neat layout, attracting the audience with the bold font selected.

Image in the background with a fade layer over top-


The fade layer over the background image allows the audience to see a section of the image and see the image faded in the white colour, drawing the audience in, creating depth and importance with the main picture. The titles are bold and spread across the first and second page, drawing the audience to both pages and showing the importance with the titles connecting to the main picture. The faded borders around the pictures and text allows the audience to see a calming and relaxing theme linking to the genre of documentary and showing the relations to the key themes.

Image on the right page with text on the left-


The text on the left allows the audience to become informed before persuasion, giving the audience information on the characters and the genre of the film before the audience become drawn to the image that allows them to become informed with the character and connects the narrative. The bright colours attract the audience to the pages showing the importance with the character and helping the audience to have text before picture to have the information in their minds before viewing the picture.
No main image just little images with lots of text-


This layout allows the audience to see little images instead of one main picture. Telling the audience lots of different information from the little pictures. This creates interest as the audience become drawn into the visual images, giving them more information.

Friday 27 February 2015

Research: Voice- over ideas

We decided to research into the stereotypical voice overs that are used to represent farming documentaries. We feel a voiceover allows the audience to gain more information about the topic of farming and connect with the character of the farmer more. Instantly understanding the genre and stereotypical linking to the farm. The following voiceovers are copyright and we understand we will need to contact management to have the rights to use the voice over. We are considering recording our own voiceover for the audience to understand the character more, making them more interested in watching the trailer. We are considering taking parts of the farmer talking to manually create our own voiceover that isn't copyright. Here are some good examples of stereotypical documentary voiceovers:



Theses voiceovers create affect for the audience as they allow them to link with the stereotypical farm and have a connection with the characters. The sound also allows the audience to connect with each shot giving the audience more information to become interested with the trailer and want to watch more. 

Research: Non-diegetic Country music

We decided to research into different music to put over the top of our trailer that links with the conventions of a farming documentary and what will appeal to the audience of young adults+. The copy right music we looked at obviously needs to have permission for the distributor. Therefore if deciding to use any of the following we will have to contact a management of music to approve us using the soundtrack in our trailer because of risk of copyright. The following match our conventions of a farming documentary:





George Ezra- Barcelona:
We felt this piece would be perfect for our trailer as it matches to the conventions of a farming, earthly like, stereotypical documentary. Appealing to the audience due to the calming and peaceful music, allowing each shot to smoothly run. The music is stereotypically linking to a country feeling, instantly connecting the audience to the topic of the trailer. The soundtrack has low and high pitch sounds that create interest with the audience making them want to watch more. The music also wouldn't draw the audience attention from the main focus creating a message of farming being hardworking however rewarding, almost showing the beauty with this music. We choose this soundtrack as we liked it the most because it links to the conventions of a Farming documentary and allows the audience to connect with the characters more.



  

Production: Day of filming (Day 2)

Weather forecast is sunny but still cold. Therefore we need to be careful when walking on the grounds for ice and slippery patches to pervert injuries. Due to us not using the mic day 1 of filming we will use a mic to record the sound from the Farmer. This allows the audience to clearly hear the voice of the farmer more understanding the genre of Farming and the topic more.

Schedule-
9:00- Arrive at farm
9:00-9:15- intro and explain the shots needed
9:15-9:45- film more eshblishing shots- tyres, gates etc.
9:45-10:00- Shoot lambing
10:00-10:30- Shoot farmer handling lambs
10:30- Leave location

Research: Non Digitic Soundtrack

Due to the previous music of Barcelona being copyright from George Erze. We decided to research into non copyright music that linked to the conventions and genre of our Farming documentary.  This allow the audience to see the link to farming, connecting to the idea of country life and free vibe. Allowing the audience to connect with the type of music showing the mise es scent and personality of the mina focus, the Farmer. The music will help the shots follow to one another and connect with the characteristic of a farming documentary, creating more interest with the audience, encouraging to watch more. The link below is where I found the free copy right music from.

http://www.bensound.com/royalty-free-music/track/acoustic-breeze

Sunday 15 February 2015

Production: Filming Day 2 (Interview With The Farmer)

In order to match our conventions of a Farming documentary to create an interactive documentary, we want to be able to create an interview where the audience can relate and feel emotion and connect to the genre. Due to the sound quality in the shots we took on 1st Filming day weren't effective as we used the mic on the DSLR camera, making the sound quality quite and unclear for the audience. We will use a Robe Mic which attaches on to the top of the camera, giving better sound for the audience. This will block out any noise from the wind and animal sounds to make the voice clearer for the audience.


Wednesday 4 February 2015

Research: Ancillary Products

Aswell as producing a short film I will produce Ancillary products to advertise and film for the audience to become encourage to watch it. I will produce a Newspaper Advert and a Double page spread of a magazine/newspaper to allow the audience to gain more information about the film and become encouraged to watch it. I will research into the conventions and different examples of theses ancillary products to connect with my genre and audience.

Tuesday 3 February 2015

Research/Production: Possible Questions to ask the Farmer

We decided to come up with a selection of 10 questions that the audience want to know about a Farmer creating more interest in the trailer and understanding. We're considering asking the farmer a selection of questions that link to a stereotypical farmer that the audience have an interest in, which we might include in our trailer to link with the conventions of a documentary and allows the audience to become more connected with the character.



1. Have you always wanted to be a farmer?
2. What type of farmer are you?
3. What do you enjoy most about being a farmer?
4. What does your working day exist of`?
5. What is the busiest time of year?
6. Does farming run in the family?
7. What do you do in your free time?
8. What is your most remember able moment of being a farmer?
9. What/ where do you see yourself in the future?
10. What is your favourite part of farming?

After producing ten questions that are stereotypical and conventional to a farming documentary we decided to get feedback from our target audience to finalist the top best questions to consider asking the farmer. We wanted to ensure the audience would be interested in certain questions so that the trailer appeals to them and fits our target audience of young adults+. This helps us know the questions would be appropriate to our audience and they will be interested in finding this information out about the farmer, connecting them more to the character.



Results-
From the questionnaire the top questions we could consider asking the farmer to appeal and create interest to our audience are:

3. What do you enjoy most about being a Farmer?
8. What is your most memorable moment of being a farmer?
4. What does your working day consist of?
1. Have you always wanted to be a Farmer?

Friday 23 January 2015

Research: Ancillary Products- Conventions of a double page spread of a newspaper/magazine

Conventions of a double page spread of newspaper/magazine

Double page spreads are designed for the same purpose as a advert for a film, to advertise and attract the audience into wanting to watch the newest released film. The conventions for a double page spread are;
Large Image-
The main image is important in an double page spread as it allows the audience to see the main focus, connecting with the characters and linking to the genre and narrative. The main image creates interest and breaks up the pages from being just text. This encourages the audience more to read and attract to the pages. The image draws the audience to the poster connecting with the film and encouraging the audience to watch the film.
Quotations- 
Double page spreads use quotes to show the connection with the characters and the film, allowing the audience to have more information about the film and creating more interest. This also allows the audience to see the film from a different point of view, understanding their opinion on the film encouraging them to watch it due to others enjoying the film. 
Text-
The text on a double page spread is 11pt to encourage the main focus is the image and the bold colours not the text. The text often tells information to the audience about the plot, characters or genre, giving the audience more information on the film, creating more interest. The text is laid in columns which is sectioned to clearly allow the audience to follow and understand the clear layout so the layout doesnt become confusing. 

Image-
The images are often shown in small at the left or right hand side of the spread allowing the audience to gain more information about the film and perhaps connect with the characters. Sometimes the picture relate with the commons making the text more interesting to read with visual sight and text to imagine the scenes and the certain plot the film betrays.
By-Lines-
The double spread also shows by lines meaning credits at the bottom of a photo or quote thanking the photographer or editor etc.

  • The colour scheme is often bright and attracts to the audience allowing them to become encouraged and interested by the advertisement, encouraging them to watch the film.
  • The language is often informal, encouraging and persuading the audience to watch the film.


Production: 1st Rough cut- Audience Feedback

I decided to ask 3 people to watch and give feedback on our film to gain audience feedback to improve and make the film connect with the audience. Linking them to the genre and the conventions of a stereotypical documentary, where the audience can instantly connect with. The feed back allows us to improve our ideas and quality to link with the initial conventions. 

Charlotte- When watching the trailer Charlotte stated some of the establishing shots were shaky and changed the quality of the trailer and changes the attention of the audience from the main focus of the farmer and farming life. She also stated that the trailer needed music to make the shots flow more affectively and connect with the interest of the audience. The soundtrack is important to make the audience more involved and connected to the main focus of farming. She found the shots clear and focused and the conventions matched to farming.

Haleena- She stated that the rough cut showed clear connections relating with the location and genre. She liked how the shots connected with one another and created an importance with the trailer of main focus. However, she found the trailer without music allowed the footage to drag and allowed her to lose interest in watching as music would of allowed the shots to flow more. The trailer needs typography to connect the audience with the title and genre of the film.

Phoebe- From viewing the trailer Phoebe stated that the trailer is too long and a conventional trailer is 2:00 minutes long where as a short is up to 5:00 minutes which matches the conventions more. She stated the shots connected with the conventions of a farming documentary and follow to the story line.

Editing: 1st Rough Cut

This is an example of our 1st rough cut where we put together a possible layout that match an idea of a trailer:


Editing: Editing Software


 iMovie

Imovie- We will use this software to edit our movie as we both have experience using this software from last year creating an opening to a movie. We find this software high quality and easy to use due to the layout that is easy and quick to use. Helping us have good time management.







 LiveType- We will use this software to edit titles as we have experience from last year with this software. I find it easier to use and the layout is clearer. The Titles will be quicker to edit as the software is quick and modern way to get high quality typography to link to our genre and theme of Farming.







Soundtrack Pro- We will use this software to edit our sound for our trailer to link with the genre of our trailer. The software is easy and quick to use and allows us to edit the sound that connects to the stereotypical theme of a farm location and allows the audience to relate.







                                                                                 

Production: Catering

In order to keep ourselves full of energy and ready for filming. Megan came up with a recipe that was practical for the type of activity we were going to complete. The pasta kept us warm and allowed us to become ready and awake for filming to ensure we film at a high standard. The catering was accessible as we used ingredients in my pantry and ensured it was cooked with a mature attitude to prevent risks and health, safety concerns occurring when cooking. We had good time management as we had to go back and film at 3:00 when the farmer was feeding the sheep, to gain footage. Therefore we had an hour in between to keep warm and have lunch ready to return on the farm.




Production: Stills for Ancillary Products

The stills are possible ideas for my front cover poster and magazine. I chose good quality shots that link to the idea of a farm and a stereotypical location where the audience can connect with the genre and theme of a farm.