Research: Ancillary Products- Conventions of a double page spread of a newspaper/magazine

Conventions of a double page spread of newspaper/magazine

Double page spreads are designed for the same purpose as a advert for a film, to advertise and attract the audience into wanting to watch the newest released film. The conventions for a double page spread are;

Large Image-

The main image is important in an double page spread as it allows the audience to see the main focus, connecting with the characters and linking to the genre and narrative. The main image creates interest and breaks up the pages from being just text. This encourages the audience more to read and attract to the pages. The image draws the audience to the poster connecting with the film and encouraging the audience to watch the film.

Quotations- 

Double page spreads use quotes to show the connection with the characters and the film, allowing the audience to have more information about the film and creating more interest. This also allows the audience to see the film from a different point of view, understanding their opinion on the film encouraging them to watch it due to others enjoying the film. 

Text-

The text on a double page spread is 11pt to encourage the main focus is the image and the bold colours not the text. The text often tells information to the audience about the plot, characters or genre, giving the audience more information on the film, creating more interest. The text is laid in columns which is sectioned to clearly allow the audience to follow and understand the clear layout so the layout doesnt become confusing. 

Image-

The images are often shown in small at the left or right hand side of the spread allowing the audience to gain more information about the film and perhaps connect with the characters. Sometimes the picture relate with the commons making the text more interesting to read with visual sight and text to imagine the scenes and the certain plot the film betrays.

By-Lines-

The double spread also shows by lines meaning credits at the bottom of a photo or quote thanking the photographer or editor etc.

• The colour scheme is often bright and attracts to the audience allowing them to become encouraged and interested by the advertisement, encouraging them to watch the film.
• The language is often informal, encouraging and persuading the audience to watch the film.

Production: 1st Rough cut- Audience Feedback

I decided to ask 3 people to watch and give feedback on our film to gain audience feedback to improve and make the film connect with the audience. Linking them to the genre and the conventions of a stereotypical documentary, where the audience can instantly connect with. The feed back allows us to improve our ideas and quality to link with the initial conventions. 

Charlotte- When watching the trailer Charlotte stated some of the establishing shots were shaky and changed the quality of the trailer and changes the attention of the audience from the main focus of the farmer and farming life. She also stated that the trailer needed music to make the shots flow more affectively and connect with the interest of the audience. The soundtrack is important to make the audience more involved and connected to the main focus of farming. She found the shots clear and focused and the conventions matched to farming.

Haleena- She stated that the rough cut showed clear connections relating with the location and genre. She liked how the shots connected with one another and created an importance with the trailer of main focus. However, she found the trailer without music allowed the footage to drag and allowed her to lose interest in watching as music would of allowed the shots to flow more. The trailer needs typography to connect the audience with the title and genre of the film.

Phoebe- From viewing the trailer Phoebe stated that the trailer is too long and a conventional trailer is 2:00 minutes long where as a short is up to 5:00 minutes which matches the conventions more. She stated the shots connected with the conventions of a farming documentary and follow to the story line.

Editing: 1st Rough Cut

This is an example of our 1st rough cut where we put together a possible layout that match an idea of a trailer:

Editing: Editing Software

 

Imovie- We will use this software to edit our movie as we both have experience using this software from last year creating an opening to a movie. We find this software high quality and easy to use due to the layout that is easy and quick to use. Helping us have good time management.







 LiveType- We will use this software to edit titles as we have experience from last year with this software. I find it easier to use and the layout is clearer. The Titles will be quicker to edit as the software is quick and modern way to get high quality typography to link to our genre and theme of Farming.







Soundtrack Pro- We will use this software to edit our sound for our trailer to link with the genre of our trailer. The software is easy and quick to use and allows us to edit the sound that connects to the stereotypical theme of a farm location and allows the audience to relate.







                                                                                 

Production: Catering

In order to keep ourselves full of energy and ready for filming. Megan came up with a recipe that was practical for the type of activity we were going to complete. The pasta kept us warm and allowed us to become ready and awake for filming to ensure we film at a high standard. The catering was accessible as we used ingredients in my pantry and ensured it was cooked with a mature attitude to prevent risks and health, safety concerns occurring when cooking. We had good time management as we had to go back and film at 3:00 when the farmer was feeding the sheep, to gain footage. Therefore we had an hour in between to keep warm and have lunch ready to return on the farm.

Production: Stills for Ancillary Products

The stills are possible ideas for my front cover poster and magazine. I chose good quality shots that link to the idea of a farm and a stereotypical location where the audience can connect with the genre and theme of a farm.

Production: Filming Day

The weather was perfect and we managed to gain all the shots needed for our trailer however we still have to get the shot of the sunset as unfortunately due to the clouds covering the sun quicker than expected the sunset was hard to capture. We managed to follow out the risk assessment safety and ensured we had the correct equipment as we were well organised and practical about what we needed. The farmer was happy for us to get the shots needed and helped us capture certain elements which wasn't allowed to be accessed by the public.

Setting off- The morning of filming we had to ensure we were warped in warm and practical clothing for filming as the weather was cold and rainy. We had to ensure we had good time management to get ready before 11:00 when we arrange to meet the farmer. Ensuring our equipment was charged and working probably to save compilation on the location.







Filming on the day-

We found it easier to capture the shots at a higher perspective to capture more to show the audience about the location and the mise es scent. The sheep in the barn location were easier to capture whilst sitting on top of the hay bale as it is stable and high up.

Production: Call Sheet

10:45- Drive to farm location

11:00-11:45- Greetings and introduction

11:45-12:00- Sheep in barn location 

12:00-1:00- Shoot the marketing products e.g- mushrooms/eggs

1:00-2:00- Chickens and puddle shots

2:00-2:45- Lunch

2:45-3:00- travel back to farm location

3:00-4:00- Animal feeding- sheep/chickens

4:00- Finish filming

Production: Filming Day Cancellation/ Forecast

Unfortunately the weather was too bad to film in today. The rain would of made it difficult to gain high standard shots I want and the lighting would of been too dark and gloomy to film in as I want an light and effective atmosphere for the audience. The light of the sun was covered by the clouds affecting the lighting and therefore making me cancel the filming till the next day. This would make it safer and due to the ground being wet and slippery when filming and I want to ensure I follow was safety procedures in my risk assessment.

Mon 12th 2015- Filming Day Cancellation (Weather Forecast):

In order to ensure the weather is safe and practical to film. I decided to plan ahead and check the forecast to see the state of the weather a to ensure it will be practical to film tomorrow or to postpone it. 

Tues 13th 2015- Filming Day Second Attempt (Weather Forecast):

 Although the weather will be cloudy there will hopefully be enough light to film in, gaining high standard shots. The forecast says chance of rain suggesting its a possibility however due to the timing of not having set school this week is important to complete my production side of my trailer.

Production: Tester Shots

We decided to capture tester shots to make it easier on the day of filming and to help us decide what works and what doesn't connect to our genre. This gives us an idea on what shots to include in our final trailer. Looking at perspective, angles to different techniques in order to control the camera shake, focus etc and areas we need to work on and our areas of strength in certain shots.

Establishing Shot-
We definitely want to include a shot like this to show a key element on the farm and link to the genre of creating a Documentary as it looks realistic towards the audience. The clear shot is focused sharply and helps the audience understand a connection to the narrative from the connection of the animals representing the importance. The camera is stable with no camera shakes which i want to achieve in my final shots.

Extreme Close Up Shot-
We want to include an extreme close up of features such as a hay barrow which is stereotypical for a farming trailer and shows the audience detail and contrast which appeals to the audience. The shot is a tester of what we hope to include where the audience can instantly connect to the genre of the Trailer, Although this shot it shaky in areas it shows an idea on what we want to create in our final trailer and helps us think of different perspectives. In order to control camera shake we need to look at the way the tripod is adjusted to our shoulder and how to prevent it by perhaps more time management to ensure it doesn't occur in our final trailer.

Depth Of Field- Focus pull technique Shot-
We want to include a depth of field shot where the camera focus changes DOP by the focus pull effect. When achieving this shot we focused on the foreground and manually focused a larger depth of field in the background to lead the audience further into the shot. We want to create this technique in our final trailer, the tester shot helped us to understand and practise the technique to gain a good quality shot when filming. As the mushrooms are in a huge green house shelter the temperature is humid and the camera lens took a few minutes to adjust as it went steamy and unfocused. Experiencing this allows us to understand on the day of filming to be prepared to wait a few minutes to de-steam the lens for filming in order to gain the correct focus.

Worms Eye Shot-
We want to create a worms eye shot that links to the genre of Farming and wellies and mud symbolise a key element that links to a stereotypical farm for the audience to connect with. The shot is shaky however the focus is effective how it is unfocused closeup and then leads out to a sharp focus. We feel the audience can follow the focus to be involved and connected to the character. The shot has nice lighting from the sun reflecting off the puddle which creates a happy atmosphere and encourage the audience to watch the film. We want to create a shot like this where the audience can become more involved from a different perspective. We will prevent camera shake by ensuring the tripod is probely adjusted and on level ground to be more stable.

Production: Equipment

This is the equipment will be used to help us film our Trailer to gain the best high quality shots possible-

Nikon DSLR d7- This camera will be used for capturing the footage for the trailer as its high quality and allows us to capture shots at a high standard. Due to Megan assessing this camera its allows us to compete different techniques such as focus pull shots and clear shots to appeal to our audience. The lens is good quality and allows us to zoom into a high definition picture in order to gain a high focused shot, zooming in to the clear detail and mise es scent of the shot.

Tripod- This tripod will be used to stabilize the camera and to avoid camera shake. This will ensure a high standard and focused shot that the audience can appeal too. The tripod is heavy and will prevent from tipping over in the strong winds as we will be shooting on field locations in rural and open stretches of ground where the winds will be strong and affect our equipment. The tripod will come in handy when capturing the establishing location shots of the farm location. The handle on the tripod allows us to fold it up and carry it round the location, making it easier to get to each shot as quick as possible.




Shoulder Rig-This Tripod shoulder rig will be used for capturing panning and moving shots that will be difficult to capture with the normal tripod. It allows stability and high definition in the shots making our work appeal to the audience. The rig goes on one shoulder while holding the handles to have stable movement in the shots. This rig can be used for panning and tilt shots.

Production/Research: Camera Techniques with a Rig

This is a video that explains different camera techniques using a rig Tripod. I found this helpful and allowed me to become prepared for our trailer when using the rig equipment to ensure we create a high standard trailer and gain successful shots. I feel it will boost the quality of our trailer and connect more with the audience and stereotypical connection to a farm with good shots.

Research: Ancillary Products- Advert 6 (Chosen Genre)

Advert Analysis 6

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Research: Ancillary Products- Advert 2

New Moon Advert Analysis

Research: Ancillary Products- Advert 1

This advert is a theatrical advert this mainly contains information about the production personnel, the stars, and the distributors. The poster shows the representation of the characters, allowing the audience to see the different personalities and how they are represented in the film. The boy (Harry) in the middle of the poster implies that he is the main focus and the main character. The lighting in the background shows the connection to Harry being the main focus and draws the audience in, standing out and helping to separate the characters as they are represented. The title also connects to the main character with it clearly in the middle of the boy, standing out and allowing the audience to understand the clear link to the name and the boy relating the main focus to the title, suggesting the film is about him. The characters each side of him are shown as possible stock characters, due to the position their standing allowing Harry to take centre position and standing aside. The lighting is more dark around the stock characters and has a light tunnel effect, drawing the audience to Harry where the light stops and becomes more obvious behind him. This Instantly makes the audience look straight at the main focus (Protagonist) and then to the stock characters.

Referring back to the typography of the poster, the graphics shown represents the title is a also fantasy, "warrior" style connecting the audience to movies such as The Hobbit or Lord Of The Rings. The typography on the right is an example of The Lord Of The Rings typography and how it relates and links to the advert of Harry Potter due to the graphics used it creates a mystery and often stereotypical in a Science Fiction storyline. This instantly allows the audience to understand the narrative and genre more for the film, suggesting the film is based around a mythical and action based narrative connecting to a genre of adventure and fantasy based due to the typography being stereotypical for that spective genre. The dark silver stands out and represents a message of power and strength due to the graphics have a connection to silver weapons such as a sword. Due to the main character connecting to the typography from the position he is standing and the way the audience can see the main focus at the same time as focusing on the title suggest the representation of the typography connects to the main characters traits of being strong and powerful which often is stereotypical for the Protagonist character.

The names of the actors are shown at the bottom of the advert to show the audience the type of actors that are acting in the film and whether they can relate to other films they have been in, creating interest and encouraging the audience to watch the film. Although the distributors are encouraging the audience to watch the film due to certain well known actors in it they have put the actors list in small print at the bottom to ensure the main focus of the characters and the title is't removed by making the actors list standout more to the audience. This allows the audience to become more involved with the genre and narrative, creating more interest and "hype".

The mise en scent of the characters holding a "wand" like weapon suggests the narrative is a fantasy adventure, showing to the audience the connection to the weapon and perhaps danger due to the defending weapon shown perhaps the Antagonist is Science fiction and magical due to the stereotypical connection of an fantasy adventure film. The fact that the main focus (protagonist) is holding the wand suggests again that he is represented as powerful and strong. Creating more interest for the audience, encouraging them to watch the film as they want to support him and see what happens. The mise en scent of the characters clothes help the audience to connect with the idea of them being in some education due to the stereotypical school uniform and the smart wear they are represented in. This allows the audience to understand the target audience of the film, suggesting due to the character in the mise en scent of uniform they are aged around 12-18 years, stereotypical for a child in education. This suggests the target audience for this film is 12+ , encouraging this age range to watch the film.

The colour of the advert is dark and gloomy, creating a scary and on edge atmosphere for the audience. Theses colours are stereotypical for this genre of film due to the mystery and interest it creates in the audience. Encouraging them to watch the film and discover what happens next. The dark almost cloudy,graphic effect created shows a possible connection to the narrative of being a mystery as well as drawing the audience into the plot and the characters.

The advert gives clear information on the release date, in bold and big text to encourage and standout to the audience showing the date is important. The company and distributor is clearly stated at the bottom separate for the audience to see and for it to make an impact on the audience.

Research: Ancillary Product- conventions for a advert

Ancillary Products (Research) - Conventions of a Advert
Part of a film companies way of advertising their upcoming film is through ancillary products i.e. Adverts and Magazines. The reason for creating these is to advertise and encourage the audience to go and see the film on or after it's release date. Depending on the genre of film it is, there are many codes and conventions which are followed in order to create a successful advertisement package to promote a new film. These are;

• Focal Image is normally placed in the centre of the advert to make the audience easily identify the film that it is. The focal image is the film's main character(s) or the main theme of the film. i.e- Harry Potter- Harry being the main focal.

• Large Title/Font is used to catch the audience's eye to guarantee awareness. Also, by having the title in a large font it becomes more memorable as it is bold and striking being one of the main graphic features on the poster therefore also creating word of mouth. 

• Star Persona(s) are featured on the advert used as a unique selling point. Hollywood Conglomerate companies rely heavily on the use of the star system therefore by including the actors/actresses names on the poster it attracts the attention of the audience depending on the actors featured in the film. For example, if Will Ferrel and Seth Rogan were featured on the advert, it would become clear to the audience it is a comedy film as these actors are well known comedic actors.

• Relation to Genre is represented in the advert to make it clear to the audience what type of film it is i.e horror, comedy, romantic and action. Therefore, depending on the genre of the film, the typography, images and colour scheme has to be relatable to the genre, showing the stereotypical representations so that there is no confusion to the audience as to what type of film it is. An example of this is a horror advert, normally using a black and red colour scheme, with the colour black to connote the theme of death and the colour red connoting the themes of pain and blood.

• Bold adverts guarantee more awareness from the audience, being designed to absorb the audience's attention, be eye-catching and alluring.

• Release Date featured clearly on the advert to make it clear to the audience when the film will be viewed in the cinema. However, depending on the length of time it will be until the film in released, it may have Coming Soon instead of the confirmed release date.

• BBFC Certificate normally clearly labelled on a advert to make it clear to the audience the age restrictions of the film. Also, it can represent the genre of film it may be, referring to the content featured in the film i.e. sex, drugs etc would be classified as a 15or 18 film. 

Planning: Location Reece

In order to get the right location for our trailer we went around to possible locations to give us an idea on what will connect and link to our genre the best. The location was rural areas connecting to the genre of a Farming documentary and linking to our representation of a stereotypical location for a Farm.

Field and Barn Location-

This location will be perfect for shooting establishing and location shots for our Trailer showing the audience a connection to our intentions towards representing a stereotypical farm and connecting to the representation of the character. The location is landscape and will be perfect for showing detail and the representation of a rural area to the audience.





Field (Tractor) Location-

This location shows the representation of the rural surroundings which link to the genre of a Farming documentary and showing the audience that the character is hard working and owns a lot of land from this location. We feel the location of a field is stereotypical for this type of trailer showing the audience an instant connection to the genre and theme of Farming.





Sheep Barn Location-

This location of a sheep barn links to the theme of farming and instantly allows the audience to see the connection to the stereotypical idea of a farm. The sheep are a key feature and element to a farm which the audience can see the connection to the stereotypical theme of a farm. The barn also has good lighting which allows us to gain clear and high quality shots with tone and contrast where the audience can see the focus and lighting to its best quality, making it more realistic and appealing to the audience.








Hay Bay Location-


The location of a hay bay will link to the stereotypical feature of a farm, showing the audience a connection to the idea of farming and the genre. The location of a hay barrow is a key feature to representing a farm location and connects to the representation of the character linking to a personality of hard working. The location allows us to capture foreground and establishing shots for the audience to see the key features on the farm.

Planning- Risk Assessment

There are many risks that are around us in everything we do. Whilst filming in different locations there are different risks and they all have to be looked at and made preventable, if they can. All the time there will be a first aid kit on set and I am First Aid at work trained so I will cover all of the first aid.
There are many risks that are around us in everything we do. Whilst filming in different locations there are different risks and they all have to be looked at and made preventable, if they can. All the time there will be a first aid kit on set and I am First Aid at work trained so I will cover all of the first aid.

Hazard	Rating	Control
Mid/ slippery surfaces	High	Suitable footwear will be worn at all times, as well as that suitable clothing will be warns. I will ask all personnel to watch where they are going and be careful what is under foot.
Vehicles	Medium	All crew that will be wearing high visibility jackets so that it is easy to see the crew and vehicles can see where we are all the time.
Animals	Low	There will be a few animals on the farm where I will be filming, therefore I will always keep a good distance away from them and I will ask the owner how the best way is to act around them.
Wet Equipment	Medium/ High	To prevent this I will be constantly looking at the weather and if it says that there is a possibility of it being wet then I will be taking waterproof covers and umbrellas.
Traffic	Medium	As the road is very quiet near where we will be filming, therefore the risk is only medium, however we will still take precaution when crossing roads and checking for our safety.
Machinery	Medium	As we will not be using machinery ourselves, however so the people using the machinery can see us we will be wearing high visibility jackets.

         Take First Aid kit and I am fully first aid trained so I will be the contact point. 

•     All members of crew will have a mobile phone on them with all contact details of myself.
•       The camera will be fully charges and we will have a number of fully charged spares
• I will also need to ensure I have wellies and warm clothes to ensure I will be warm when shooting as the weather can be unpredictable.