Research: Teaser Trailer Analysis 2- Annabelle

Brief plot and Background information-
Annabelle is an American Super natural horror film, directed by John R. Leonette, produced by James Wan, and written by Gary Dauberman. It is a spin off of the film The Conjuring. The film is released October 3, 2014. Distributed by Warner Brothers Studio.

Representation Of Important Elements-
The beginning shows the indents in fast cut to create tension for the audience.An establishing shot is shown to show the location of an ordinal house, which is stereotypical for a supernatural horror so the audience can instantly connect to the genre of this film, due to the house being incident and normal. A worms eye view shot of the inside of the house turns to a tilt when the women walks in, shows an importance with the character. The non-diegetic sound creates tension for the audience, making them more involved and wanting to watch more.The music is stereotypically used in films that want to set a old 60s feel for the audience. This also sets the scene and connects with the type of characters in the film. A close up shot of the doll is shown to show the importance towards the audience and shows the mise es scent of the doll, looking old and stereotypical for a doll in a horror film to look old and frail like in the 60s. A medium shot of the doll and the two characters are shown, instantly showing the connection and relationship between the two characters and the doll in between. This shows a message of power to the audience implying the doll is in between and now involved in their relationship.

The black screen with the sudden drop in non diegetic sound shows the audience something is going to happen. The doll was the last shot shown so therefore the edit shows the connection to the doll and the sudden change in atmosphere. This instantly tells the audience the doll is the Protagonist. The first title shown has font which stereotypically links to the idea of a ghost with a fade in effect connecting to a ghost, also the black background used with the white font makes the titles stand out to the audience.

After the shot with the doll shown and the blackout cut, dark filters are used to create a different atmosphere. Dark colours are stereotypically used in horror films to create a scary and tension building atmosphere for the audience. An establishing shot is shown of the house. This shot connects to the establishing shot at the beginning however the filter was lighter and the atmosphere was different. This instantly tells the audience that the doll has negatively affected the protagonist house and how the doll has change the mood and vibe, stereotypically connecting to the conventions of a supernatural horror.



A tracking shot of the window is used to show the importance of that location to the audience. Tension and atmosphere builds when non diegetic sound is played with a quick bass tune to show the importance of the activity and to scare and frighten the audience, showing the antagonist has power and dominates other the main characters making the audience nervous for what will happen. The mise es scent of the white flowing curtains stereotypically links to the conventions of a supernatural horror due to the idea of a ghostly presents. The closeup of the two main characters sleeping stereotypically connects to the conventions of a horror, with the protagonist being vulnerable and unaware of the danger, which creates tension for the audience and makes them against the antagonist. The non diegetic sound stays eyry and builds tension. A tracking shot of the women left alone stereotypically links to a horror with the women being instantly and vulnerable which matches the stereotypical feminine traits.

Quick cuts are used to show the activity connecting to the storyline. They create tension within the audience and build up the atmosphere. The fast cuts creates action and makes the audience want to watch more. The non diegetic sound gets louder as the tension increases, making the audience aware of the danger and something important is going to happen. Flash cut are used to allow the audience to guess and discover the narrative and make them more interested to watch the film. Finally the title "Annabella" cuts to the doll, showing the connection to the audience, connecting the name with the doll showing she is the most important to the audience.

Narrative-

The basic narrative of the film is based around the Antagonist which is the doll in this case due to the mise es scent of the doll looking stereotypical as a horror doll with the old ancient feel towards the doll. The doll is shown a lot throughout which connects the audience with the the idea of the doll being the important factor in the film. The protagonist in this film is clearly two characters because they are shown looking vulnerable and a vittum. The couple are shown a lot throughout the film connecting them to the role of protagonists. The close up shot of the doll suddenly non- diegtetic sound changes to a darker atmosphere with the use of filters, mentions above. This shows the doll will have an impact on the couple and affect them throughout the film. This may lead to a climax of the protagonist defeating the antagonist or in most conventional horror movies the antagonist defeats them, building up tension and atmosphere throughout and drawing the audience more in and encouraging them to keep watching. The protagonist stays unaware of the danger which is stereotypical for following the conventions of a horror film.

Research: Teaser Trailer Anaylsis 1- The Hobbit-The Battle Of The Five Armies

Back ground and brief plot- 
The Hobbit is an upcoming 2014 epic fantasy adventure film, directed by Peter Jackson and written by Jackson, Fran Walsh, Philippa Boyens, and Guillermo del Toro. It will be the third and final film released. Distributed by Warner Brothers, the film will be released on the 12th December 2014. The budget is $250 million, with CGI and special effects. The film has a continuing plot between three,2 hour long films each. The basic storyline contests of a fantasy world with Dwarfs, Monsters and mystery creatures. On a quest to save the world, with action and adventure throughout it brings excitement and tension for the audience.

Representation of important elements-
This Teaser Trailer has a genre of fantasy/adventure. The indent at the start has an old effect, showing the clear company to the audience and allowing them to discover the type of film this is about. The moving forward effect creates a 3D feel and connects the audience further into the trailer. The first shot shows a clear medium shot of a man which implies he is the main character and allows the audience to understand the representation of this character. The character is show throughout the beginning showing he is important. The quick cut creates a montage and connection between the main character and the female. The fade out and in to black effect, creates an eery feel, connecting with the dietetic, making the trailer flow more and connect to the audience. The establishing shot of the location with clear panning effects show the audience the connection with the genre.  The special effects of fire used to represent the CGI dragon connects with the genre of fantasy and shows the link to the narrative. The filters used show a  dark and creepy atmosphere telling the audience a connection to the narrative and how it creates tension for the audience, making them want to watch more.

The tracking shots connect to the genre of adventure and allows the audience to follow the narrative and feel for involved within the trailer, making them on edge and creating tension within the audience. The fast cuts and montage arrangements show a connection to the narrative and links to the genre of fantasy and adventure.

The non dietetic sound that starts later on in the trailer creates a connection to the type of eery atmosphere and shows the audience a urban and rustic feel. The fade in, worm eye shot shows a man walking with bare feet. This shows the representation of the characters and the traits of a masculine trailer due to the mis es scene used such as the makeup, creating a dirty and rustic look. This also connects with the genre of adventure.

Narrative-
The Trailer follows a simple storyline connecting to The Lord Of The Rings, The Protagonist which is the main character in this case the hero 'hobbit' he has to complete a mission to save the day. The Antagonist in this film is what looks like the animated dragon due to the fire showing power and dominates over the other characters.  The right shot is the antagonist showing distribution and impact on the location making the audience assume they are the villain in this film and the audience can understand the narrative of the film with conflict between the protagonist and the antagonist throughout. The dragon is important and shows the audience the main problem in this film due to the non diegetic sound changing instantly as soon as the shot is shown, louder and faster. This makes the audience understand that this dragon is going to make an impact and sudden change to the narrative making it the middle cilmx of the film.

The typography used has an effective black back drop, showing a connection to the genre and making the title stand out and showing an importance to the audience. The title also links to the representation of the dragon, making the audience connect more with the narrative. The title also shows a connection to the stereotype of masculine traits, perhaps male audiences are more appeal to the film.

Research- Analysing Trailers

Before deciding my chosen genre I want to look into different genres of Trailers to help me come up with a final genre and target audience. I will look at a range from Romance to Sociological Horror. This will expand my ideas and help me come up with the most suited genre that fits accessible location, props and basic mise en scene. I will look at the key elements in the trailers to workout what conventions are needed in trailers and what fits the genre conventions. Analysing; the typography, mise en scene, how the characters are represented, camera shots and angles, non diegetic and diegetic sound, filters and special effects shown. This will give me a clearer understanding on the conventions needed and how to allow the audience to understand the genre instantly.

Research- What is a Trailer/ Teaser Trailer?

Trailer definition-
A trailer is an advertisement source for a feature film which will be out in cinemas. The term 'Trailer' comes from the trailers being shown at the end of screening however this had to be change because people were leaving straight after the movie so they had to be shown at the start of the movie, but the name still stuck.

The purpose for a trailer is an advertising source to encourage the audience to view the film. Unlike teaser trailers they are the full length and often shown when the movie is complete allowing more shots to be shown to give a stronger view of the narrative to the audience. Due to the success of trailers in the advertisement sector they are shown on DVD and Blurays as well as in the cinematic experience before the actual movie is shown. The film producers have to create 'hype' before the movie is released in cinemas.

History-
The first trailer shown in a U.S. film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway.

Examples of Trailers from YouTube- 

The Fault In Our Stars-

The Maleficent- 

Teaser Trailer definition-
Teaser trailer is a short section of media which helps to advertise a film. Showing short shots from the movie into a short story where the audience can follow the basic understanding of the movie. Its put into a persuasive advertisement to encourage the audiences to have an interest and want to watch the movie. It captures a brief idea to the audience to show the basic genre and a quick narrative without giving to much away. The idea is to create 'hype' and encourage the audience to watch the movie in cinemas. The teaser trailer is made when the actual film is still being produced and unfinished to create 'hype' before the movie comes out. Often giving the audience a short idea of the movie without ruining the actual plot.

History-
A teaser campaign is an advertising campaign which consists of a series of small advertisements. These advertisements are called "teasers" or " teaser ads". A teaser trailer for an upcoming film, television program,video game or similar. Usually released long in advance of the product, to "tease" the audience.

An early example of the teaser trailer was the one for the 1978 Superman film by Richard Donner. The film was already nearly a year late; it was designed to create interest in the release.

Examples of Teaser Trailers-

Godzilla-

Frozen-

Conventions-

What are the conventions of a full length and teaser trailer?
-Introduction to main characters, normally introducing the protagonist and antagonist. This links in with the star system advertising, if your wanting to view a film which stars Channing Tatum he will be featured in the shots.
-Clearly establish the genre of film. For example, an action film would include explosives, fighting etc, featuring the best scenes which clearly reflect that genre.
-Only feature several scenes, arising questions from the audience as the whole content of the film isn't being shown, using a jigsaw effect of only including some of the 'puzzle' to gain interest from the audience of wanting to see more.
-Genre related non-diegetic music in the background. Normally within both a full length and teaser trailer, several short clip's of music pieces are used which relate to the genre i.e. 'Titanic 3D' (2012) includes instrumental music which is soft and slow at the beginning until a change in music to 'My --Heart Will Go On' representing the drama at the climatic point of Titanic sinking.
Conventionally, the trailers stereotypically include the 'one liners' normally in action comedy/ romantic comedy/ comedy films.

What are the Technical Conventions of a full length and teaser trailer?
-Montage editing featuring many short clip's from the scene.
-Studio Ident's featured always at the beginning of the trailer.
-Depending on the genre, dramatic camera angles to enhance visuals and atmosphere.
-Inter-titles, normally including award's won or nominated for, dates, actors/actresses starring.
-Use of simple cuts due to the length of the clips being very short.
-Non-diegtic music i.e. voice over narration or scores (soundtracks)

Impact of a Teaser Trailer-
The key purpose of a teaser trailer is to create 'hype' towards the audience and get them excited and interested in watching the film when released. This type of marketing strategy is a great way of encouraging audiences to watch the film.However low budget, independent film companies can't afford to have this type of marketing to encourage the audiences to watch their film, due to new technology increasing in larger companies such as the 'Big Six' with special effects and higher quality marketing to persuade the audiences and to stay competitive in the industry. Independent have to create cheaper ways to market their films and create 'hype' before the release.

Film companies that can afford teaser trailer marketing manage to show the audience short sections of the film and basic story plot creating excitement, without giving the whole story away which creates tension and mystery within the audience making want to watch the film to find out what happens next. This technique allows the film company to become reassured that their film will get views and they will gain profits from their film.

Impact of a Trailer-
Due to a Trailer being longer than a Teaser Trailer the idea is to show the audience more of the narrative to encourage them to watch the film.The impact of a Trailer creates Hype and shows the audience more about the representation of the character's, location and over all mise en scent of the film. This makes them connect more with the film, making them more eager to watch it. Making the advertisement a bit longer allows the audience to get more involved and attach to the narrative of the of the film encouraging them to watch it.

Research: Digital Technology and the Advantages

Digital Technology-

Over the years technology has advanced and changed as we have become more knowledgeable and evolved in a way that technology is adapted to our busy lifestyle. From completing a year of media already I have gained the knowledge of how digital technology changes and impacts the production and marketing of a film. Due to digital technology companies can now produce new types of methods to sell their film to the audiences. Trailers allows the companies to encourage their audience in a more persuasive way, however due to this change from heritage to digital technology the film industry is more competitive and are constantly creating new ways to get the audience interested to watch the film. Film companies have to think of ways to maintain audience appeal so they invent new types of technology such as; special effects. This makes the audience more interested in watching the film.

The newest digital technology can be expensive and only big successful film companies can afford the latest technology to advertise their films for the audience. Often the big companies known as the 'Big Six' have huge budgets and can afford to maintain the audience appeal in this way, however smaller independent companies often have low budgets and little money to keep up-to-date with the new technology to sell their film to the audience. Therefore they have to come up with other inventive ways to encourage the audience to view their film such as Digital Marketing.

Although digital technology is expensive and only the 'Big Six' can afford the latest software, Digital technology has become very competitive within the film industry. Film companies want to maintain the audience so they go the extra mile to ensure their film advertising is interesting and the new "wow" to make the audience have an interest in the film and create "hype".

Digital technology has allowed film companies to spread their trailers at a global spread through Digital technology and the spread to film to a larger audience creating more interest in a range of audiences. In result creating profit for the company.                                                                                                                                                                                                  

Research- Methods Of Production

Introduction

In completion of my A2 Coursework I have to create one main and 2 ancillary tasks. I have selected to do a main Teaser Trailer, Poster and a front cover of a magazine linking to the Teaser Trailer. I will show my process of creating the Teaser Trailer and the 2 ancillary products, leading to the final products completed. In order to complete these products successfully I will have to carry out all of the following; Research, Planning and Evaluations to ensure the best results and to make it clear on my progress to success.