Research: Digital Technology and the Advantages

Digital Technology-

Over the years technology has advanced and changed as we have become more knowledgeable and evolved in a way that technology is adapted to our busy lifestyle. From completing a year of media already I have gained the knowledge of how digital technology changes and impacts the production and marketing of a film. Due to digital technology companies can now produce new types of methods to sell their film to the audiences. Trailers allows the companies to encourage their audience in a more persuasive way, however due to this change from heritage to digital technology the film industry is more competitive and are constantly creating new ways to get the audience interested to watch the film. Film companies have to think of ways to maintain audience appeal so they invent new types of technology such as; special effects. This makes the audience more interested in watching the film.

The newest digital technology can be expensive and only big successful film companies can afford the latest technology to advertise their films for the audience. Often the big companies known as the 'Big Six' have huge budgets and can afford to maintain the audience appeal in this way, however smaller independent companies often have low budgets and little money to keep up-to-date with the new technology to sell their film to the audience. Therefore they have to come up with other inventive ways to encourage the audience to view their film such as Digital Marketing.

Although digital technology is expensive and only the 'Big Six' can afford the latest software, Digital technology has become very competitive within the film industry. Film companies want to maintain the audience so they go the extra mile to ensure their film advertising is interesting and the new "wow" to make the audience have an interest in the film and create "hype".

Digital technology has allowed film companies to spread their trailers at a global spread through Digital technology and the spread to film to a larger audience creating more interest in a range of audiences. In result creating profit for the company.