Saturday 8 November 2014

Research: Conventional Target Audience

When audience is mention in the film industry film companies have to decided what audience best suits the genre of their film in order to maintain audience appeal. Companies are careful about making sure they have a accurate target audience to sell that media product to them. This makes the audience actually interested in the film if its pitched to their age group, creating views and profits for the film. If a film company chose the wrong target audience for their film the result is they will have an unsuccessful film with low views and little profit for example; you wouldn't aim a chick flick genre film to elderly men because it doesn't maintain their interest you would aim it toward young women aged 12-20.

I decided to research into different Farming documentaries, establishing the different target audience in each to understand the type of audience that would appeal to my trailer. The following documentaries conventionally link to the traits of a Farming documentary, instantly connecting the audience with the genre; appealing to the trailer and understanding the conventions needed to but in my own trailer-

Farmland-

Looking at this trailer I instantly linked the target audience of young adults due to the characters relationship of happiness and love within the stereotypical family. It showed the characters of different generations which creates interest for the audiences of this age as the trailer relates to the audience. Sowing messages of risks, love, power and family. Making the trailer conventional for a documentary and follows the traits of the audience, perhaps linking to the same interests or personality as their own.

I have found a review on the trailer from a Blogger focusing on the conventions and the connections towards the audience chosen. Deciding the plot to the page viewers. Linking to a young Farmboy as a main focus of the film. This relates to audiences this age as it allows them to understand the same characteristics and traits, perhaps understanding differences from one another's life, creating interest for the audience.
http://cornandsoybeandigest.com/blog/farmland-great-documentary



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