Friday 10 October 2014

Research: Genre Analysis 2- Michael Moore's Capitalism: A Love Story



Brief Plot and Background-
Michael Moore was the writer, star and director in this documentary. A Love Story examines the impact of corporate dominance on the everyday lives of Americans (and by default, the rest of the world). The film moves from Middle America, to the halls of power in Washington, to the global financial epicenter in Manhattan. Filmed in America, the film got gross of $40,000,000. The film got release on 19 october 2009, known as the new movie the audience say the film was captivating and a real eye opener on life in America in theses time periods.

Representation of important elements- 
The first shots are shown with Michael Moore which the audience can assume is the main character due to him being the first few shots of the beginning showing he is important. Tilt shots are shown to make the audience aware of the location and connection to the narrative of capitalism in America. The location is in a public location in a city environment, making the audience assume that the film is based in  city environment with the public being the main focus in the narrative due to the connection with the voiceover and the establishing and medium shots of the public being shown. Over the shoulder shots of the protagonist talking to certain people which the audience can assume are important, due to the mise en scent of the the men in suits and smart clothes connecting to the stereotypical link to power and importance. This shows the audience that the protagonist perhaps is the men in the suits because they have the power and control over the main character in this narrative which from clips shown is Michael Moore's due to him appearing in many different shots.

The non didiegeticound that plays loud and then fades throughout the shots allows the trailer to flow more easily and makes the audience more interested to watch it. The sound is a drumming beat which can be connected to the idea of taking action and links to the narrative of this film perhaps taking action or creating something positive. The sound creates an atmosphere of hope and meaning for the audience making them more interested to watch it.

A voiceovers instantly used to allow the audience to connect with the main character, showing what movies he has been starring in and created. This makes viewers that have seen those films watch this one, encouraging a wider audience. The audience may be interested in his perspect role and interested in watching a movie with this actor in it. The bold titles are clear and standout to viewers as an importance/ This makes them connect to the narrative and genre of the film linking back to his previous ones.

A point of view shot is used to involved the audience and draw them into the narrative. The shot is meant to show the characters looking at the camera men however it connects the audience with the characters due to them looking directly at them. the medium close up allows the audience to really see the characters in detail and evaluate their mise en scene to be represented in a certain way. After the point of view shot several fast cuts are used to show the connection with the narrative creating action and a link to the voice over. The voiceover follows the speed of the shots shown of several establishing and representation shots to allow the audience to connect with the storyline but also link to the idea of taking an action with the cuts being fast. This draws attention to the matter and allows the audience to see the importance of the narrative with building up tension all most and creating an on edge feel for the audience.

Real event footage is shown throughout with evidence such as mise en scene; signs, posters and buildings. This allows the audience to see the realism and link to the narrative. The mise en scene allows the audience to understand the importance to the film and become more interested due to the element making the film realistic for the audience.

Titles are used to show importance and connection to the narrative. The bold titles stand out and instantly show the audience a clear message and of power and importance linking to the representation of the characters in the film. The titles encourage audiences to watch the film due to it standing out and showing a clear interest for audiences to want to watch more, they show a key word in each title to pick out the main points so its clear for the audience. The colours used instantly connect the viewers with the representations of the American flag. This tells the audience the link with the location and the film suggesting its about America and allows the audience to have a clear message of the main focus throughout the trailer, showing America as the importance throughout. The colours have a nice contrast and draw the audience in, with the eye catching colours making it easy for the audience to remember the topics and title. The expands their audience due to them "spreading the word" to other audiences because the title makes an impact on their opinion and overall perspective of the film as its the last shot shown,

The trailer connects to the genre because of the mise en scene used making the trailer seem realistic to the audience and connects them with the storyline. The way the characters have been represented through their 'smart' clothes allows the audience to connect with the idea of power and control linking to the genre and the realism of the documentary with important people in the film showing an importance to the topic. Non diegetic sound is used to show a connection and flow to the trailer representing taking action and a positive step, linking to the genre with the idea of documentary showing the audience an important change and impact to make them interested and watch more as it creates a climax to the storyline. The stereotypical titles used throughout the trailer shows a connection to the main points and draws the audience into the main focus, making them more interested. The titles also show a quick message to the audience meaning more than just a word, helping backup footage and explanation to the audience to make it clearer, connecting to the genre showing factual information.

Narrative-
The storyline is clearly addressed to the audience through the titles throughout. Picking on key elements that make up the story. The audience can see the clear titles as an importance and help to follow the narrative as a backup device with the shots as well From the representation of the characters with the stereotypical mise en scene used for the 'smart' characters with suits suggesting to the audience the narrative follows more of a professional and business narrative. This helps the audience to understand the  topic more and allows them to assume the storyline follows a very important and serious matter about America due to the characters representing the traits of power and control which audiences may see as the Antagonist to this stereotypically being a threat and a problem in most situations. However like in most documentaries there is a 'hero' or known as protagonist, the main character creates an impact and changes the situation positive. In this storyline Michael Moores, represented as the main character instantly allows the audiences to assume he is creating a change due to the elements such as non diegetic sound changing when he is in shot to show the change and progression is making towards the Protagonist. 

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