Research: Genre Analysis 1 - FED UP

  Brief plot and Background
Directed by Stephanie Soetchtig and produced by Atlas Films, FED UP become a global hit especially in America with a gross of $1,538,899 USA. This documentary became a hit on YouTube and on Tv, ratings of 4.5 stars and lots of positive views such as "better understanding" and "Strong message and meaning". The film was released the 19 January 2014 in America, helping the American's understand the big problem that they face and a strong message about eating healthy, making the audience think about their daily intakes and reconsider their normal routine. The film gave facts and statistics about Americans intake in Sugar and the overall effect of the intake. The film makes the audience consider taking action and control over their eating habits. The film shows quotes and voice-overs from President Obama and Mrs Obama to show they are not making the facts and knowledge up. This also allows the audience to understand the importance.

Important elements of representation
An extreme closeup is shown of what looks like "Coke-Cola" due to the colour and fizzy bubbles where the audience can relate too. The extreme close-up makes the audience see the sugar content, instantly making them feel guilty and connects them with the narrative of this film. An establishing shot of the White House is shown connecting the audience with the voice-over linking the president with the documentary. Showing the White House makes the audience understand the importance of the problem due to Americans respecting the president and understanding he is an important person so the documentary is important for the audience to understand. A medium close up shot is show of a male with the mise en scene of a smart suit and representable clothes, converting to the male traits of power and control. The representation of the male links to the idea of him being an importance and linking the audience with the idea of the male showing an important message to the audience, showing he connects to an important role in society and has power and knowledge.

The typography in the bottom right corner shows the male's statues and role in society allowing the audience connect with the  male's importance. The bold white writing is powerful and formal allowing the audience to see a power message and purity through the font.

The medium shot of the "McDonald's" logo shown connects audience with the idea of fast foods being a problem and instantly connects the audience with the narrative of dieting. The smoke shown in front of the sign shows a representation of a dirty and unhealthy message which makes the audience connect with the message of unhealthy eating. A medium close-up shot of Mrs Obama is shown in a edit that looks like a video tape and links the audience with the importance of the message. This shows the audience clear evidence of the problem through this video tape, allowing the audience to understand the reality of the problem. Another medium close-up is shown of a "drive-thru" sign showing the audience that this is a problem and making them aware. A close-up, side profile shot of a girl eating food which due to the narrative the audience can relate to the idea of the food being unhealthy, This shot shows clear evidence of the public eating unhealthy and on the move suggesting the public are addicts due to not waiting until they have stop and got out the car.

A birds eye view shot of a street is shown with the public walking by, making the audience connect the clear voice over with the public making them understand the link to the topic and the members of public which is the audience, making them more aware. A close-up, worms eye shot of a person stepping on to the scales link the idea of a representation and stereotypical of the scales used for people who are overweight, making the audience connect with the idea of overweight and unhealthy eating is a problem. The blank black screen makes and the sudden change in non-diegetic sound makes the audience interested to what's happening next. The screen also shows a connection to the idea of taking an action and showing an importance to the audience, making them aware of the change.

Fast forward edit is used when long shots of the different supermarkets are shown, connecting the audience with the narrative of unhealthy food and the supermarkets which represent storing food. Animated illations are shown of facts and statics to make it more interesting to view and to allow the audience to understand and remember the information, making them realise the importance. Blank screens are shown with quotes and titles to make them standout and to show the importance towards the audience. Fast non diegetic sound is played over the trailer to build up tension and to make the audience see that actions are being taken place. The sound then changes as soon as the title is shown, to a stereotypical horror sound. This is to scare the audience and to make them aware of the danger which from the narrative is unhealthy food.

Narrative-
The storyline follows a true documentary about a serious issue with America becoming overweight and the issue being raised with facts and figures. The protagonist is the in this documentary isn't clear however there is several characters shown, linking to a case study about them linking to the issue of overweight. The girl is shown in a few shots of doing exercise with tracking shots to medium closeup shots. The subverts their stereotypical character towards the audience linking to the topic of unhealthy eating. The antagonist is the clear topic of food and unhealthy eating which affects the public. Shots are shown of the topic of food affecting the public with titles showing facts and clear shots of fast food signs which stereotypically links to the idea of unhealthy eating.